Companies

A "Company" in CXF refers to an object within the CXF platform's "People" module, representing the business or organization to which contacts belong. Each contact can be associated with only one company, while a company can have multiple contacts related with it.

The primary function of the company object is to group other entities, such as contacts or deals, by the company to which they belong. This grouping allows our clients to segment other objects by company, facilitating organized management and segmentation of data within the CXF platform.

Examples of Company Use:

• Contact Organization: A company in CXF is used to organize and categorize contacts based on their affiliation with a particular business or organization. For instance, all contacts working for Company A would be associated with the "Company A" object.
• Deal Management: Companies play a crucial role in managing deals within the CXF platform. Deals related to a specific company can be grouped under that company's object, providing a clear overview of ongoing and completed business transactions.
• Segmentation: The company object enables clients to segment and filter data effectively. Clients can analyze and interact with data at the company level, making it easier to tailor their interactions and marketing efforts to specific businesses or organizations.

 

In summary, a "Company" acts as a central object for organizing and managing contacts, deals, and other data associated with a particular business or organization, providing clients with the tools they need to effectively engage and interact with their target audiences.