Pre-composed communications

In CXF, Pre-composed communications are objects that allow you to manage messages intended for email, SMS, or WhatsApp campaigns. Their distinctive feature is the ability to manage variables that adapt to the context of the message, enabling highly personalized messages.

An essential aspect of Pre-composed communications is their integration with Content Bundles, which enhances the feature of segmented content. This means that you can link a Content Bundle to a Pre-composed communication and, based on the attributes and features of the content in that bundle, create highly personalized messages. For example, if you have a Content Bundle containing information about specific products, you can link it to a Pre-composed communication and automate the sending of messages that cater to contacts' interests and preferences, based on their history and behavior.

In the case of emails, these communications allow for the use of HTML content, making it easier to create visually appealing messages. Additionally, you can preview messages before sending them, which is valuable for ensuring that the design and content appear as expected.

Integration with Automation functionality allows you to make the most of Pre-composed communications by automating and customizing the delivery of messages in marketing campaigns. In summary, these communications offer a powerful way to create and send highly relevant and personalized messages to your contacts based on their behavior and preferences.