Marketing

The Marketing module in CXF revolves around three core components: Automation, Campaigns, and Pre-composed Messages.

1. Automation: Automation serves as the central engine of marketing in CXF. It empowers organizations to create automated workflows based on predefined rules and conditions. These workflows can encompass tasks such as sending emails, assigning tasks, updating contact attributes, and more. Automations are configured within a directed graph structure, where each node represents an action, condition, or trigger. This simplifies the automation of repetitive tasks and allows for highly personalized interactions with contacts.

2. Campaigns: Campaigns are potent tools for promoting products, services, or events. You can define objectives, allocate budgets, and schedule start and end dates. Moreover, campaigns are intricately linked to Automation, enabling the creation of complex marketing workflows for each campaign. Campaigns help you effectively organize and monitor your marketing efforts.

3. Pre-composed Messages: These are pre-defined resources used in marketing campaigns, be it for emails, SMS, or WhatsApp. The primary feature of pre-composed messages is the ability for customization. You can include variables depending on the context of the message, allowing for highly personalized communication. Furthermore, email messages support HTML and preview options, simplifying the creation of engaging and visually appealing content.

Collectively, these three components enable organizations to create, automate, and manage their marketing strategies efficiently. From automating routine tasks to crafting and monitoring sophisticated campaigns, the Marketing module in CXF provides the necessary tools to enhance interactions with contacts and maximize the impact of marketing efforts.