Modules

In the context of CXF (Customer Experience Framework), a "module" refers to a specific section or component of the platform that addresses a particular set of related functions or features. Each module focuses on a specific aspect of the customer experience and provides the tools and objects needed to manage and enhance that particular area of interaction with contacts and users.

Modules in CXF are designed to be highly specialized and versatile, allowing organizations to customize and tailor their CXF platform to meet their specific needs and objectives. This facilitates the implementation of highly personalized and scalable solutions to optimize relationship management, content delivery, e-commerce transactions, and marketing activities, among other key aspects of the customer experience.

Each module in CXF includes a set of specific objects that enable users to carry out tasks and activities related to that particular aspect of the platform. This includes the creation and management of contacts, content administration, marketing automation, order management, and more. Each module seamlessly integrates with the others, providing a unified and consistent experience for users and contacts.

Index of Modules in CXF

1. People

   • Contacts: Represent individuals who interact with the platform, with different conversion states.
   • Companies: Represent organizations to which contacts belong.
   • Forms: Tools for collecting contact information and data.
   • Conversations: Facilitate communication and record message exchanges.
     
     

2. Content

   • Stories: Narrative elements that make up the platform's content.
   • Content Instances: Individual versions of content that can be customized.
   • Content Bundles: Organized collections of content.
   • DAM (Digital Asset Manager): Manages digital assets, including images, videos, and files.
   • Products: Represent products available for purchase, with SKU, price, and stock.
   • Locations: Store geographical coordinates to represent branches.
   • Stages: Define the stages of a process.
     
     

3. Sales & Commerce

   • Deals: They represent potential opportunities or ongoing agreements with contacts.
   • Orders: Manage the sales process, including products, payments, and shipments.
   • Vouchers: Payment methods with unique codes and values.
   • Price Lists: Define price lists, including volume-based pricing.
     
     

4. Marketing

   • Campaigns: Represent marketing campaigns with links and segmentation.
   • Automation: Automate tasks and actions based on rules.
   • Pre-composed Communications: Store messages for campaigns.

Each of these modules plays a fundamental role in managing the customer experience within the CXF platform, addressing specific needs and providing the necessary tools to achieve the organization's goals in terms of contact relationships, content, sales, and marketing.